Wyoming tends to fly low on the radar when it comes to vacations. However, there are several gems that make this state stand out. In the northwestern corner lie Yellowstone National Park and the Grand Teton National Park, which attract tourists in the summer and avid skiers and snowboarders in the winter. As a result of these famous spots, Jackson Hole has flourished.

Wyoming has a low population, clocking in at just over 580,000 people (as of 2014), but the national parks draw a big crowd to Jackson and the Greater Yellowstone area. Yellowstone alone entices about 4 million people per year; the heaviest concentration falls between May and September.

Just recently the Wyoming Office of Tourism launched a new slogan, “That’s WY.” Focused on bringing up tourism percentages, the slogan highlights all the beautiful, rugged, and wild things Wyoming has to offer.

Brian Ganther, the group creative director at BVK—the Milwaukee ad agency that created the campaign—says, “Wyoming takes Western culture and kicks it up a notch… You aren’t going there for an urban experience, although there is a growing amount of good food, music and culture.”

#GreatOutdoorsMonth #MountianBiking #Vedauwoo #ThatsWY

A photo posted by Wyoming Tourism (@visitwyoming) on

The hashtag has come alive on Twitter and Instagram, with a steady stream of pictures posted online that showcase the adventurous side of Wyoming. Whatever image comes into someone’s head about Wyoming, this new campaign is solidifying a positive perception.

Goosewing Ranch, located northeast of Jackson Hole, provides a perfect slice of Wyoming that is hard to replicate, and not often seen by visitors of the area.

Aside from being close to Yellowstone and Grand Teton National Parks, the ranch sits on the Bridger Teton National Forest and is the perfect entry point into the Gros Ventre Wilderness. (True to its name, the wilderness has remained untouched by all motorized vehicles – accessible only by foot or horseback.)

So if you ask us why you should pick Wyoming, or why you should pick Jackson Hole as your vacation destination, just take a look at this piece of country that is still truly wild. Not many people get to experience our isolated paradise. That’s why.